Consumers' Protection of Online Privacy and Identity

Consumers' Protection of Online Privacy and Identity

This article examines online behaviors that increase or reduce risk of online identity theft. The authors report results from three consumer surveys that indicate the propensity to protect oneself from online identity theft varies by population. The authors then examine attitudinal, behavioral, and...

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Veröffentlicht in:The Journal of consumer affairs 2004-12, Vol.38 (2), p.217-232
Hauptverfasser: MILNE, GEORGE R., ROHM, ANDREW J., BAHL, SHALINI
Format: Artikel
Sprache:eng
Schlagworte:
Advocacy
Alliances
Behavior
COLLOQUIUM ON IDENTITY THEFT
Computer privacy
Computers
Consumer behavior
Consumers
Cookies
Credit cards
Data collection
Email
Government (Administrative Body)
Government agencies
Hard disks
Identity theft
Information search and retrieval
Internet
Internet fraud
Internet security
Marketing
Online identity
Personal computers
Personal information
Prevention
Privacy
Public policy
Safety and security measures
School surveys
Student surveys
Studies
Websites
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Beschreibung
Zusammenfassung:This article examines online behaviors that increase or reduce risk of online identity theft. The authors report results from three consumer surveys that indicate the propensity to protect oneself from online identity theft varies by population. The authors then examine attitudinal, behavioral, and demographic antecedents that predict the tendency to protect one's privacy and identity online. Implications and suggestions for managers, public policy makers, and consumers related to protecting online privacy and identity theft are provided.
ISSN:0022-0078
1745-6606
DOI:10.1111/j.1745-6606.2004.tb00865.x