THE 2016 Fortune Crystal Ball

Beyond the Presidential election, there will be plenty of other big changes to anticipate in 2016 in business, culture, and the economy. To predict just what they'll be, the staff of Fortune has parsed the data and polled the experts; this article presents their educated guesses about the year...

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Veröffentlicht in:Fortune 2015-12, Vol.172 (7), p.11
Hauptverfasser: Cendrowski, Scott, DeCarlo, Scott, Gandel, Stephen, Fry, Erika
Format: Magazinearticle
Sprache:eng
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Zusammenfassung:Beyond the Presidential election, there will be plenty of other big changes to anticipate in 2016 in business, culture, and the economy. To predict just what they'll be, the staff of Fortune has parsed the data and polled the experts; this article presents their educated guesses about the year ahead. Their forecast: look for Apple and Serena Williams to keep soaring while Pfizer and GE get smaller. As tech euphoria collides with reality, expect some unicorns to lose their horns while others disappear. Cyberespionage will rise sharply; interest rates will not. There will be big breakthroughs in how people get around, including an affordable "hoverboard." And most important, there will be modest but real GDP growth - between 2.6% and 2.8% in the U.S., higher in emerging economies - as a resilient world defies fears of a China-driven crash.
ISSN:0015-8259