Fish tales: Combating fake science in popular media

What role should scientist play in correcting bad science, fake science, and pseudoscience presented in popular media? Here, we present a case study based on fake documentaries and discuss effective social media strategies for scientists who want to engage with the public on issues of bad science, pseudoscience, and fake science. We identify two tracks that scientists can use to maximize the broad dissemination of corrective and educational content: that of an audience builder or an expert resource. Finally, we suggests that scientists familiarize themselves with common sources of misinformation within their field, so that they can be better able to respond quickly when factually inaccurate content begins to spread. •Misinformation shared via popular media can influence public perception of science.•Scientists can play an important role in correcting the spread of misinformation.•Scientists should be aware of and prepared for common misinformation in their field.•Technical experts can partner with experienced communicators to boost their message.