Pricing the razor: A note on two-part tariffs

The “razor-and-blades” pricing strategy involves setting a low price for a durable basic product (razors) and a high price for a complementary consumable (blades). In a timeless model, Oi (1971) showed that if consumers' demand curves differ and do not cross and unit costs are constant, a monop...

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Veröffentlicht in:International journal of industrial organization 2015-09, Vol.42, p.19-22
1. Verfasser: Schmalensee, Richard
Format: Artikel
Sprache:eng
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Zusammenfassung:The “razor-and-blades” pricing strategy involves setting a low price for a durable basic product (razors) and a high price for a complementary consumable (blades). In a timeless model, Oi (1971) showed that if consumers' demand curves differ and do not cross and unit costs are constant, a monopolist should always price blades above cost. This note studies the optimal razor price. With a uniform distribution of parallel linear demand curves it is never optimal to sell the razor below cost, while with two types of consumers and non-crossing linear demands it is optimal to do so for some parameter values. •This paper studies when a timeless razor-and-blades monopoly would sell razors below cost.•With a uniform distribution of parallel linear demands, it is never optimal to do so.•With two groups of consumers with non-crossing linear demands, it is sometimes optimal to do so.
ISSN:0167-7187
1873-7986
DOI:10.1016/j.ijindorg.2015.06.006