Backlash against “pinkwashing” of breast cancer awareness campaigns

Big business is keen to jump on the breast cancer awareness bandwagon but do its messages around screening do more harm than good? Meg Carter reports

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Bibliographische Detailangaben
Veröffentlicht in:	BMJ (Online) 2015-10, Vol.351, p.h5399-h5399
1. Verfasser:	Carter, Meg
Format:	Artikel
Sprache:	eng
Schlagworte:	Awareness Breast cancer Breast Neoplasms - prevention & control Breast Neoplasms - psychology COMMERCIALISING PUBLIC HEALTH Female Health Knowledge, Attitudes, Practice Health Promotion - organization & administration Humans
Online-Zugang:	Volltext
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Beschreibung
Zusammenfassung:	Big business is keen to jump on the breast cancer awareness bandwagon but do its messages around screening do more harm than good? Meg Carter reports
ISSN:	0959-8138 1756-1833 1756-1833
DOI:	10.1136/bmj.h5399