Memory and Voting in Highly Personalized Elections: Case Study of the First Direct Presidential Elections in Czech Republic

We analyze the memory of voters and their ability to recall campaigns of candidates after the first-ever direct Czech presidential election. Our main focus is on identifying the campaigns best remembered by the voters. Our results show that, as predicted by the theory, the respondents could recall campaigns of the personalities that they had voted for. On the other hand, we do not confirm that people also remembered the campaigns of the candidates that they considered voting for. Adapted from the source document.