My Little Box, Oh My Little Box A Video-Netnographic Study On The Expression Of Values In Subscription-Based E-Commerce

My Little Box, Oh My Little Box A Video-Netnographic Study On The Expression Of Values In Subscription-Based E-Commerce

This paper focuses on the consumption experience of a cosmetics box issued from subscription-based e-commerce. On the basis of a netnographic analysis of videos and comments on YouTube, we highlight that the value typology developed by Holbrook (1999) applies to that new form of e-commerce and consu...

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Veröffentlicht in:Journal of applied business research 2015, Vol.31 (3), p.1159-1159
Hauptverfasser: Ben Mimoun, Mohamed Slim, Garnier, Marion, Depledt, Delphine
Format: Artikel
Sprache:eng
Schlagworte:
Boxes
Brand loyalty
Community
Consumer behavior
Consumers
Consumption
Cosmetics
Cosmetics industry
Data collection
Electronic commerce
Netnography
Product choice
Social networks
Studies
Subscriptions
Typology
Values
Virtual communities
Web 2.0
Word of mouth advertising
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Beschreibung
Zusammenfassung:This paper focuses on the consumption experience of a cosmetics box issued from subscription-based e-commerce. On the basis of a netnographic analysis of videos and comments on YouTube, we highlight that the value typology developed by Holbrook (1999) applies to that new form of e-commerce and consumption experience.
ISSN:0892-7626
2157-8834
DOI:10.19030/jabr.v31i3.9239