Tourism images of national administrative centre from the tourists' perspective: a case of Putrajaya

As an administrative national centre for the country, its potential to be a famous tourist destination is great. With a conducive urban environment and high quality of services as well as a symbolic meaning in the national and international agenda, certainly a national administration centre has its own image in tourism destination network. This article identifies the images of Putrajaya National Administrative Centre in the context of tourism destinations in the national and international arena. Based on a survey of 250 tourists, domestic and international, the perceived tourism image of Putrajaya is obtained. The findings show that although the overall image of Putrajaya perceived by the domestic and international tourists were rated high, the ranks of several aspect of tourism images are vary. The domestic tourists rated the image before and after visit, vibrant, sustainable and global image at highly preferred for the formation of Putrajaya tourism images. However, Value for money was rated low to the Putrajaya's tourism image. Meanwhile, the international tourists rated Putrajaya images as high for images before and after visit, quality of services, global and sustainable destination. The findings suggest that promoting an iconic image of administrative city to both domestic and international tourists still need concerted efforts from various tourism providers.