SHAME SELLS

A speech on Shame Sells, addressed by Advocate for Compassionate Online Behavior Monica Lewinsky, is presented. All of you here today touch marketing and advertising with successful, established and respected companies. You're familiar with what it means to nurture, grow and shape a brand. And while unfortunate, it's likely that at one point or another, you've experienced a brand crisis, when your brand's narrative ran away from you. She wants to share some of her experience with you, talk about how her experience has helped shape her cultural observations and how she hopes her past experience can lead them all to more compassionate behavior specifically branding with compassion. In 1998, she lost her reputation and her dignity. She lost almost everything, and she almost lost her life. Online, technologically enhanced shaming is amplified, uncontained and permanently accessible. It is loud, and there are no borders, no perimeters around how many people can observe it once and put you in a public stockade.