Who moves? Elite and mass-level depolarization in Britain, 1987–2001

Over the past two decades the British Labour and Conservative parties have depolarized on economic and social welfare policy, at both the elite and mass levels. We ask the question: Does mass-level depolarization in Britain extend throughout the electorate, or is it confined primarily to the stratum of affluent, educated, and politically engaged citizens? We report longitudinal analyses of British Election Study respondents' policy beliefs and partisan loyalties over the period 1987–2001, and find that depolarization extends across all subgroups in the electorate, as do perceptions of elite depolarization. These effects are (moderately) more pronounced among the electoral subgroups of highly educated, affluent, and politically informed citizens. The findings have important implications for elite representation of voters' policy preferences, and for differences in representation patterns between Britain and the United States. ► Perceptions of party depolarization across key electoral subgroups. ► Each subgroup also exhibits partisan depolarization. ► This is in contrast to dominant U.S. findings. ► Argue that clear and rapid party depolarization facilitates cross-electoral change.