The 21st-Century Turn to Culture: American Exceptionalism

The U.S. Military's turn to culture in the 21st century occurred largely because of its inability to achieve its stated objectives in the wars in Iraq and Afghanistan through conventional military force. Building on a long history of military strategies concerned with the cultural differences of others, the U.S. military crafted a warfighting strategy in 2006 based on a counterinsurgency (COIN) doctrine of using cultural knowledge to battle the enemy. Charting how and why culture was embraced as a 21st-century “weapons system” shows us how technopolitical systems inside the military-industrial complex are envisioned, built, and then dismantled. Close tracking of these changing 21st-century strategies of war reveals, deep within the counterterrorism discourse, a fundamental belief in American exceptionalism. The principle that emerged from this ideological environment is that the enemies to be fought are not only terrorists or the ideologues of al-Qaʿida but also the countries and cultures that produced them. The implementation of this principle, despite its obvious failures, reveals the ideological underpinning that has justified the incredible destruction and securitized implementation of warfighting.