Research on Modeling User’s Preference in the Steel E-Trading Platform

In order to meet the increasing personalized needs of users in the steel trading platform, the intelligent recommendation system has been introduced into the platform. And the users’ interests and preferences-based modeling is the key and foundation of recommendation system, and changes with the change of time. So, in this paper, the user preferences are divided into long-term and short-term firstly, then the users’ basic information vectors and cluster method are used to model users’ long-term interests and preferences, while mining and analyzing users’ operating records in the platform to model users’ the short-term. Finally, the whole interest and preference’s model of user will be built by integrating the two models.