Serious Leisure, Motivation to Volunteer and Subjective Well-Being of Volunteers in Recreational Events

In this paper, we examined the relationships between motivation to volunteer, serious leisure, and the subjective well-being of volunteers at the 2010 Taipei International Flora Exposition. This study used convenience sampling to recruit a total of 1,094 volunteers. Confirmatory factor analysis and structural equation modeling were conducted for data analysis. The results of this study revealed that serious leisure positively associated with both motivation to volunteer and volunteers' subjective well-being, while the association between motivation to volunteer and subjective well-being, at a level of 0.5, was not significant. These results suggest that greater attention in future research should be paid to the relationship between motivation to volunteer and volunteers' subjective well-being, with a focus placed on implications for volunteers' subjective well-being.