What Makes a Great Brand.(How Levi's Became a Brand With Staying Power)

The secret to the longevity of Levi Strauss & Co. is the application of classic brand-building principles to maintain and grow its brand equity over the years. The brand is committed to maintaining and reinforcing its authenticity. The brand messages that the company promotes have made a more cu...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Entrepreneur (Santa Monica, Calif.) Calif.), 2015-04, p.40
1. Verfasser:	Yohn, Denise Lee
Format:	Magazinearticle
Sprache:	eng
Schlagworte:	Brand equity Brand image Case studies Clothing industry Company business management Company marketing practices Management Market strategy Marketing Product quality
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!