What Makes a Great Brand.(How Levi's Became a Brand With Staying Power)

The secret to the longevity of Levi Strauss & Co. is the application of classic brand-building principles to maintain and grow its brand equity over the years. The brand is committed to maintaining and reinforcing its authenticity. The brand messages that the company promotes have made a more cu...

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Veröffentlicht in:	Entrepreneur (Santa Monica, Calif.) Calif.), 2015-04, p.40
1. Verfasser:	Yohn, Denise Lee
Format:	Magazinearticle
Sprache:	eng
Schlagworte:	Brand equity Brand image Case studies Clothing industry Company business management Company marketing practices Management Market strategy Marketing Product quality
Online-Zugang:	Volltext
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Beschreibung
Zusammenfassung:	The secret to the longevity of Levi Strauss & Co. is the application of classic brand-building principles to maintain and grow its brand equity over the years. The brand is committed to maintaining and reinforcing its authenticity. The brand messages that the company promotes have made a more culturally significant appeal that withstood the ups and downs of the economy, fashion trends and the business itself. The company also favors maintaining the integrity of its brand and refuses to adapt to the latest trends just to remain relevant.
ISSN:	0163-3341