Influences on individual initiative to use gypsy moth control in New Hampshire, USA

Socioeconomic, demographic, and attitudinal factors likely to influence individual initiative to use control measures against gypsy moth infestation in New Hampshire are examined. Data were acquired through a mail survey from 629 individuals in three targeted towns: Bow, Conway, and Exeter. Using logit regression analysis, numerous variables are shown to be statistically significant in influencing an individual's willingness to use control measures. The influencing factors include: the individual knowing the difference between the gypsy moth caterpillar and the eastern tent caterpillar; the individual being a homeowner rather than a renter; the number of acres of land accompanying the individual's dwelling; the number of trees on the individual's property; the individual's gender; and the individual's level of income. Aesthetic damage and the nuisance caused by gypsy moth infestation were the primary reasons for individuals to use control measures. The results from this study indicate that the motivation behind an individual's initiative to use control measures is influenced by diverse and varying factors. The models, methodology, and results as applied and presented here are exploratory in nature, yet could prove informative for researchers seeking a greater understanding of the interaction between humans and insect pests.