Smart metering for residential energy efficiency: The use of community based social marketing for behavioural change and smart grid introduction
Community-based social marketing (CBSM) has shown to be very effective at inducing behavioural change due to its pragmatic approach. It has been found that nonintegrated intensive approaches towards changing individual's behaviour, such as education and economic self-interest are not successful...
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| Veröffentlicht in: | Renewable energy 2014-07, Vol.67, p.119-127 |
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| container_end_page | 127 |
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| container_start_page | 119 |
| container_title | Renewable energy |
| container_volume | 67 |
| creator | ANDA, Martin TEMMEN, Justin |
| description | Community-based social marketing (CBSM) has shown to be very effective at inducing behavioural change due to its pragmatic approach. It has been found that nonintegrated intensive approaches towards changing individual's behaviour, such as education and economic self-interest are not successful. |
| doi_str_mv | 10.1016/j.renene.2013.11.020 |
| format | Article |
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| fulltext | fulltext |
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| ispartof | Renewable energy, 2014-07, Vol.67, p.119-127 |
| issn | 0960-1481 1879-0682 |
| language | eng |
| recordid | cdi_proquest_miscellaneous_1671445711 |
| source | Elsevier ScienceDirect Journals Complete |
| subjects | Applied sciences Behavioural Communities Economics Education Energy Exact sciences and technology Marketing Metering Natural energy Renewable energy Smart grid |
| title | Smart metering for residential energy efficiency: The use of community based social marketing for behavioural change and smart grid introduction |
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