Smart metering for residential energy efficiency: The use of community based social marketing for behavioural change and smart grid introduction

Smart metering for residential energy efficiency: The use of community based social marketing for behavioural change and smart grid introduction

Community-based social marketing (CBSM) has shown to be very effective at inducing behavioural change due to its pragmatic approach. It has been found that nonintegrated intensive approaches towards changing individual's behaviour, such as education and economic self-interest are not successful...

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Veröffentlicht in:Renewable energy 2014-07, Vol.67, p.119-127
Hauptverfasser: ANDA, Martin, TEMMEN, Justin
Format: Artikel
Sprache:eng
Schlagworte:
Applied sciences
Behavioural
Communities
Economics
Education
Energy
Exact sciences and technology
Marketing
Metering
Natural energy
Renewable energy
Smart grid
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Beschreibung
Zusammenfassung:Community-based social marketing (CBSM) has shown to be very effective at inducing behavioural change due to its pragmatic approach. It has been found that nonintegrated intensive approaches towards changing individual's behaviour, such as education and economic self-interest are not successful.
ISSN:0960-1481
1879-0682
DOI:10.1016/j.renene.2013.11.020