Rough Set Approach for the Classification of Advertisement in the Development of Business Establishment

In the current age business establishments are basically depends upon advertisement to attain success . In this paper we consider different forms of advertisements then using rough set concept, we find the best possible forms of advertisement. To develop this concept we consider 1000 samples initial...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:International journal of computer applications 2015-01, Vol.110 (5), p.34-41
Hauptverfasser: Mishra, Sujogya, Mohanty, Shakti Prasad, Pradhan, Sateesh Kumar
Format: Artikel
Sprache:eng
Schlagworte:
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:In the current age business establishments are basically depends upon advertisement to attain success . In this paper we consider different forms of advertisements then using rough set concept, we find the best possible forms of advertisement. To develop this concept we consider 1000 samples initially and applying correlation techniques the number reduces to 20 which appears to be dissimilar with respect to advertisements initially. We classified the entire paper in to four section , section 1 deals with the literature review and in the section 2 deals with the experiment on the data which we collected from different sources and in last two section deals with the algorithm which we develop using rough set concept and validation of the algorithm using statistical test
ISSN:0975-8887
0975-8887
DOI:10.5120/19315-0778