Scottish, English, British?: Innovations in Attitude Measurement

This paper reviews techniques used in the direct, quantitative measurement of attitudes, before discussing the advantages of employing Visual Analog Scales. Innovative uses of these methods were developed for utilization in the large‐scale sociophonetic study Accent and Identity on the Scottish/English Border. The paper presents the ‘Attitude Analog Scale’ and the ‘Relational Analog Scale’, which were devised as a way of examining attitudes towards national identities among the inhabitants of this border region.