Behavioral influences on weight judgments in multiattribute decision making

In multiattribute decision making the derivation of weights is a central step in eliciting the decision maker's preferences. As in other measurement tasks, weight judgments can depend on a variety of different factors. In our survey we review those studies that investigate behavioral influences...

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Veröffentlicht in:European Journal of Operational Research 1993-05, Vol.67 (1), p.1-12
Hauptverfasser: Weber, Martin, Borcherding, Katrin
Format: Artikel
Sprache:eng
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Zusammenfassung:In multiattribute decision making the derivation of weights is a central step in eliciting the decision maker's preferences. As in other measurement tasks, weight judgments can depend on a variety of different factors. In our survey we review those studies that investigate behavioral influences on weight judgments. These results from descriptive research are of importance for thhe prescriptive use of decision analysis. Only if we know about behavioral influences might we be able to avoid or reduce them.
ISSN:0377-2217
1872-6860
DOI:10.1016/0377-2217(93)90318-H