VCD Crossovers: Cultural Practice, Ideas of Belonging, and Santali Popular Movies

This article considers the role Santali movies play regarding the Santal indigenous group's perceptions of their community as unified throughout India. Using participant observation I describe the differing ways people engage with these movies, which are prevalent in the Kolkata metropolis and in two villages in Assam and Odisha. I argue that the way people articulate their identity in the respective settings evolves from the specific everyday culture there, showing that this mediatized identity-building relates to the identity practice of a wider society and the political situation for Santal people. In a recent academic debate on indigeneity in South Asia, scholars discussed from a critical viewpoint the effects of calling communities "indigenous"; they see this as presupposing the conformity of their cultural identity. Based on my observations, I suggest focusing on the diversity of individuals' understandings of their belonging as an assertive device.