Goal setting and energy conservation

•We study the demand for an energy conservation program with non-binding goal-setting.•We develop a theoretical model to explain adoption and post-adoption consumption.•We assume consumers have present-biased and reference-dependent preferences.•Average savings is 4%, but only those with realistic g...

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Veröffentlicht in:	Journal of economic behavior & organization 2014-11, Vol.107, p.209-227
Hauptverfasser:	Harding, Matthew, Hsiaw, Alice
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer behavior Consumer demand Consumers Consumption Correlation analysis Decision making models Electricity Energy conservation Energy consumption Energy utilization Goal setting Illinois Reference dependence Self-control Studies U.S.A
Online-Zugang:	Volltext
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