User Perceptions and Attitudes on Sustainable Urban Transport among Young Adults: Findings from Copenhagen, Budapest and Karlsruhe

This paper addresses the relevance of the demand side for the achievement of sustainable transport in urban areas. The underlying thesis is that a better understanding of user habits, perceptions and attitudes with its specific dynamics is essential for a successful design of targeted transport policies. In line with this, the paper at hand is based on research that aims at improving the knowledge of urban-transport-related habits and attitudes of young adults. The results of three interview meetings that were held in Karlsruhe, Budapest, and Copenhagen with participants aged between 20 and 30 are presented. Background of the interviews is a range of studies that indicate that young people in urban areas seem to be less interested in cars than the generation before. And indeed, the interview meetings reveal that participants had a rather pragmatic attitude towards transport modes. They wished a transport system that is flexible, convenient and cheap. Despite many differences, most participants showed rather positive attitudes towards policies supporting alternatives to car-based transport. However, it will be crucial for policy shaping to what extent the observed behaviour patterns and attitudes will persist over time.