Information affects consumer assessment of sweet and bitter solutions

We examined the effects of information on consumer's perception of basic tastes and tested the hypothesis that individual variations in taste sensitivity may be inversely correlated with persuasiveness. 111 subjects were grouped based on ability to rate sweet and bitter solutions (high, medium,...

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Veröffentlicht in:Journal of food science 1996-09, Vol.61 (5), p.1080-1084
Hauptverfasser: Deliza, R, Macfie, H.J.H, Hedderley, D
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Sprache:eng
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