Social responsibility clusters arising from social partnerships

Purpose - This paper aims to identify models of best practice and examines the manner in which such social partnerships attract new partners and scale-up their solutions. Social responsibility initiatives that incorporate multiple sectors have the capacity to challenge unsustainable practice and pave the way for model solutions towards the societal problems we face globally. Design/methodology/approach - Comparisons of three Australian case studies were analysed. These cases were purposefully selected as they all represented relationships that demonstrated social partnerships characteristics, and they had all attracted acclaim by their peers. They differed in terms of their societal problems and relationship duration. Semi-structured interviews were held with managers and employees from each social partnership, where they discussed all aspects of the partnership lifecycle from pre-collaborative conditions through to outcomes. In total, 50 semi-structured interviews were held with members of the private, nonprofit and public sectors. Findings - Social partnerships pool skills, knowledge and finance across sectors, concentrating on specific societal issues of mutual concern. Resultant successful initiatives act as catalysts in soliciting further support. Three primary pathways exist for successful social partnerships that wish to evolve: expansion, replication and refinement. Focused attention and resources, through the formation of social responsibility clusters, can lead to sustainable solutions. Practical implications - There are many organisations wishing to move on from philanthropic exchange towards more meaningful integrated relationships. This paper highlights the value of both within sector and cross-sector collaboration to achieve organisational outcomes. It provides some insight into the entry points for both nonprofit organisations as well as small- to medium-sized private sector organisations that would otherwise consider social investment in large-scale societal problems beyond their reach. Originality/value - Social partnerships within the Australian context are under-represented; this paper addresses this by examining three best practice exemplars. The rationale for incorporating new partners and sharing success is discussed and supported by a model of social responsibility cluster formation.