The Effect of Prosocial Priming in the Presence of Bystanders

This study investigated the influence of priming and bystander apathy on helping behavior. After priming prosociality through a scrambled sentences test, participants encountered a woman who dropped the books she was carrying. Helping behavior in bystander and no-bystander conditions was tested. The...

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Veröffentlicht in:The Journal of social psychology 2013-09, Vol.153 (5), p.619-622
Hauptverfasser: Abbate, Costanza Scaffidi, Ruggieri, Stefano, Boca, Stefano
Format: Artikel
Sprache:eng
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Zusammenfassung:This study investigated the influence of priming and bystander apathy on helping behavior. After priming prosociality through a scrambled sentences test, participants encountered a woman who dropped the books she was carrying. Helping behavior in bystander and no-bystander conditions was tested. The results showed that people in a prosocial-prime condition were more likely to help than people in a neutral-prime condition, and that the effect of priming persists even in the presence of bystanders.
ISSN:0022-4545
1940-1183
DOI:10.1080/00224545.2013.791658