The Search for Elusive Social Media Data: An Evolving Librarian–Faculty Collaboration

In the rapidly changing information environment, it is advantageous for librarians and researchers to collaborate. This manuscript describes a collaborative writing project between Communication faculty and a reference librarian at the University of Louisville. The primary project on collaboration among teaching faculty and librarians is discussed. The article delves into the literature, the data gathering process, the unexpected findings, the benefits of librarian and teaching faculty partnerships, and implications for future collaborations.