The implementation of internal communication system as a way to company efficiency

The paper focuses on the management of internal communication inasmuch it can influence company efficiency and competitiveness in the current global business market. The conducted research has proved the crucial role of internal communication in producing superior financial results and the implementation of internal communication into strategic management is considered to be a necessary condition for efficient internal communication in any company operating in the global market. The conducted research carried out in 252 companies operating in the Czech market has shown that strategic and systematic internal communication is important for the company profitability and its competitiveness. Small companies do not focus on internal communication as such and solve the communication issues intuitively and ad hoc, however, it is important to set certain strategies of internal communication into a company management so that the problems of insufficient communication are eliminated as much as possible.