Where to Launch in Africa?

Where to Launch in Africa?

This fictionalized case study presents a dilemma faced by leaders in real companies and offer solutions from experts. This study explores whether an entrepreneur should scale up his business across several countries or whether he should focus on the largest one. Those sharing opinions on the matter...

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Veröffentlicht in:Harvard business review 2014-07, Vol.92 (7,8), p.121
1. Verfasser: Soltes, Eugene
Format: Magazinearticle
Sprache:eng
Schlagworte:
Business administration
Business growth
Case studies
Entrepreneurs
Expansion
International business
Strategic management
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Beschreibung
Zusammenfassung:This fictionalized case study presents a dilemma faced by leaders in real companies and offer solutions from experts. This study explores whether an entrepreneur should scale up his business across several countries or whether he should focus on the largest one. Those sharing opinions on the matter are Ashish J. Thakkar, founder, Mara Group, and Iqbal Surve, founder and chairman, the Sekunjalo Group.
ISSN:0017-8012