Web Portals for Financial Analytics: How Effective Are They from the End-Users’ Perspective

As more investors and traders globally manage their own stock portfolio without the help of human brokers, there is an increasing need to acquire and use financial knowledge and financial data analytics to ensure that a self-maintained financial portfolio is soundly managed. There are a growing number of special web portals that provide financial analytics services for investors and traders who demand detailed analyses of their stocks and other financial derivatives. The objective of this paper is to examine how end-users value the overall usefulness of web portals that provide financial analytics services and capabilities. This research endeavors to identify different unique features of financial analytics web portals, and ask users which of these features prove to be highly useful for their needs in analyzing when to buy, hold, and sell stocks.