Understanding the Key Factors for E-textbook Integration Into a Business Course: A Case Study

In Fall 2012, the authors conducted an e-textbook pilot project with the Courseload e-reading platform in a 300-level accounting class in the University of Arizona's Eller College of Management. Using Courseload statistics and in-class surveys, the authors evaluated students' attitudes toward the digital textbook and usage of specific features. This article examines the key factors to consider when switching from a traditional printed textbook to an e-textbook. It also will explore best practices and potential pitfalls. The University of Arizona is expanding e-textbook pilots for Fall 2013, building upon the success of the University of Arizona Libraries' initial pilot.