Economic Information from International News Agencies: Impact on the Image of Venezuela

This article aims to analyze the influence that economic information generated by international news agencies has on the image of Venezuela. To achieve this purpose, a theoretical framework was proposed based on authors such as Aaker (1996), Keller (1993), Anholt and Hildreth (2004) and Iglesias and Molina (2008). A descriptive study was developed, whose population was composed of newspapers in Latin America enrolled in the Inter American Press Association, especially those who hold membership with international news agencies. Units of information were the editors and directors of the economic source for those newspapers. Results showed that the information divulged by international news agencies in Latin America are influential in shaping the image of Venezuela, assuming that 70% of the sample has never visited the country and their opinions are based on the economic and political news received daily from these news companies. Based on these summaries, opinions about Venezuela are generated with a negative political, economic and social tone, contrary to the perception about Venezuela's people based on their warmth and hospitality and on beautiful landscapes. Adapted from the source document.