Alien treatments

Discusses 'Translating Hollywood', by Sam Sarowitz, published by Mark Batty Publisher in May 2008, a book which looks at how film posters differ from country to country, depending on the prevailing culture of the target market involved. It comments that the books focuses on posters for cla...

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Veröffentlicht in:Design week 2008-05, Vol.23 (20), p.20-21
1. Verfasser: Zappaterra, Yolanda
Format: Magazinearticle
Sprache:eng
Online-Zugang:Volltext
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Zusammenfassung:Discusses 'Translating Hollywood', by Sam Sarowitz, published by Mark Batty Publisher in May 2008, a book which looks at how film posters differ from country to country, depending on the prevailing culture of the target market involved. It comments that the books focuses on posters for classic movies, from markets such as the UK, Poland, Argentina, Belgium, Cuba and eastern Europe, in a way that shows that global uniformity is a very recent trend. Illustrations of posters are included.
ISSN:0950-3676