Drawing a Crowd
Eaton talks about crowdfunding investing, which could revolutionize how people raise money for small businesses. Crowdfunding itself isn't new. Since 2009 the best-known funding platform, Kickstarter, has raised more than $450 million for projects ranging from amateur satellites to pop albums...
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Veröffentlicht in: | AARP the magazine (A edition) 2013-10, Vol.56 (6A), p.32 |
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Format: | Magazinearticle |
Sprache: | eng |
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Online-Zugang: | Volltext |
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Zusammenfassung: | Eaton talks about crowdfunding investing, which could revolutionize how people raise money for small businesses. Crowdfunding itself isn't new. Since 2009 the best-known funding platform, Kickstarter, has raised more than $450 million for projects ranging from amateur satellites to pop albums. But Kickstarter-style projects rely on a tin-cup donation model: Contributors receive perks such as a T-shirt or a mention in a funded film's credits. Equity crowdfunding turns donors into investors. |
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ISSN: | 1541-9894 |