Creating the Conditions of Creativity

HARD WORK—that's what creativity is about. Rick Robinson and James Hackett define precisely what kind of hard work and propose how creative processes can be embedded in organizational culture rather than depend on individual epiphanies. Three ideas essential to their approach are: Understand the domains within which an organization seeks to be creative; articulate the structure and mechanisms operating in domains; and support the search for radical and effective change as a part of everyday business.