Performance Metrics to Measure the Value of Design
AMETHODOLOGY that would rank consumer responses to both product attributes and alternative designs would help rationalize the design process and make it a more reliable business resource. Based on two studies—one involving the design of single‐use cameras and the other investigating the design of Ad...
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| Veröffentlicht in: | Design Management Journal (Former Series) 2000-10, Vol.11 (4), p.71-75 |
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| Format: | Artikel |
| Sprache: | eng |
| Online-Zugang: | Volltext |
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