Performance Metrics to Measure the Value of Design
AMETHODOLOGY that would rank consumer responses to both product attributes and alternative designs would help rationalize the design process and make it a more reliable business resource. Based on two studies—one involving the design of single‐use cameras and the other investigating the design of Ad...
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| Veröffentlicht in: | Design Management Journal (Former Series) 2000-10, Vol.11 (4), p.71-75 |
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| Format: | Artikel |
| Sprache: | eng |
| Online-Zugang: | Volltext |
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| Zusammenfassung: | AMETHODOLOGY that would rank consumer responses to both product attributes and alternative designs would help rationalize the design process and make it a more reliable business resource. Based on two studies—one involving the design of single‐use cameras and the other investigating the design of Advanced Photo System cameras—Joseph Paul summarizes an approach he is refining to predict the link between design and purchase behavior. |
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| ISSN: | 1045-7194 1948-7169 |
| DOI: | 10.1111/j.1948-7169.2000.tb00152.x |