A new organizational form: starfish organization in business model perspective

As we moved into new economy, decentralization is a very powerful strategy day by day. A large number of traditional organizations are decentralized- some of them decentralize a part of the organization, some of them decentralize whole of the organizations- because of being a winner of the competition. As a decentralized organization, starfish organization is a new concept of the organizational science literature. In this framework, we focus on the starfish organization's structure. The aim of this study is to represent starfish organization, as a new organizational form and a kind of business model of the management literature. Hence, in this study, starfish organization's definition, its difference from traditional organizations, its organizational structure and its working are explained first. Then, some instruction about transforming starfish organization from the traditional organization will be given. Finally some cases will be given about transforming to starfish organization and some suggestion about either the firms in the cases should transform to starfish organization or should sustain to existing organizational structure.