Locating ATMs in Urban Areas

In recent years, the banks and financial institutions have considerably attempted to provide better and more varied services to the customers. In this regard, the location of these services as well as their level of accessibility (access to these services) is greatly important. The importance of these issues is well recognized by responsible managers of the financial firms. Therefore, bank managers sought scientific methods, which may facilitate the locating process for their services. Considering the parameters that considerably affect the level of acceptability of ATMs services and analyzing the importance of these parameters according to this criterion, the researchers tried to use multiple attribute decision-making model. A heuristic algorithm was used in the context of this approach. Then, the most appropriate locations around the optimal locations were introduced based on fuzzy concept as well as quantitative and qualitative factors, including the minimum cost and maximum coverage according to the customers' demands. The case study was located in the 13th district of Tehran City.