Strategic expansion of global retail chains: a case study of Antalya

Strategic expansion of global retail chains: a case study of Antalya

Dunning's (1988) eclectic theory as a mainstream theory accepted by scientists in the field. The scope of the study in the province of Antalya is limited to operating in the international food retailers. Expansion strategy within the framework of the main elements of the analysis was conducted...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Organizasyon ve yönetim bilimleri dergisi 2011-01, Vol.3 (2), p.57-66
1. Verfasser: Yalçin, Bilal
Format: Artikel
Sprache:tur
Schlagworte:
Business management
Business networks
Case studies
Development
Food industry
Multinational enterprises
Retail trade
Strategic management
Turkey
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:Dunning's (1988) eclectic theory as a mainstream theory accepted by scientists in the field. The scope of the study in the province of Antalya is limited to operating in the international food retailers. Expansion strategy within the framework of the main elements of the analysis was conducted based on the executives interviewed. The main elements of strategy expansion is inspired by the study of Palmer (2005). As a result, economic factors were most important factor in the market selection. As a form of market entry, mixed strategy is used by enterprises. Migros, the most rapidly expanding firm in the market.
ISSN:1309-8039