Networked business model development for emerging technology-based services

This study examines the development of a networked business model for emerging technology-based services. Few studies explore the development and use of business models, and research on networked business models is particularly scarce. With observation and interview data from a network pilot of tech...

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Veröffentlicht in:Industrial marketing management 2013-07, Vol.42 (5), p.773-782
Hauptverfasser: Palo, Teea, Tähtinen, Jaana
Format: Artikel
Sprache:eng
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Zusammenfassung:This study examines the development of a networked business model for emerging technology-based services. Few studies explore the development and use of business models, and research on networked business models is particularly scarce. With observation and interview data from a network pilot of technology-based services the study presents the concept of a networked business model as a dynamic device in planning an emerging business in a net of actors. The findings identify phases of business net evolution when business opportunities are identified, created, and potentially exploited and recognize the role of entrepreneurial actors in the development. •The role of business model is explicated in business net evolution when business opportunities are created and exploited.•The concept of networked business model incorporates past, present and future perspectives.•A networked business model can act as a device in planning and creating future business both in firm and net levels.•Entrepreneurial actors and activities dispersed in the net are important for the networked business model development.
ISSN:0019-8501
1873-2062
DOI:10.1016/j.indmarman.2013.05.015