Grain farmers' Internet Use Behavior and Influence Factors: An Empirical Research Based on China Grain Farmers

The development of agricultural information and road provides reference to coordination development among industrialization, urbanization and agricultural modernization. Grain farmers are the undertakers of grain production, and their Internet application is an important aspect of agricultural information. This paper surveyed 367 grain farmers in Henan province, and analyzes their Internet use willingness and behavior. The results show that farmers ' internet use willingness is high, but the actual application proportion is low and the application stays on the level of information acquisition and release. Farmers ' characteristics, grain size, market behavior and the penetration rate of Internet are the main factors affecting farmers ' willingness and behavior of Internet technology application.