Public attitudes toward media control and incitement of conflicts in Eastern Africa

Public opinion research in two post-conflict African countries, Ethiopia and Rwanda, offers new insights into how audiences view the trustworthiness and performance of different media and different ownership sectors. This survey examines how citizens of Rwanda and Ethiopia describe the role of mass media in covering conflicts and in stoking the attitudes that can lead to or worsen conflicts. State-owned media are widely used as a source of news, yet are also widely distrusted, particularly when covering conflicts. They are also seen as less reliable than the privately-owned media. Still, different levels of use and confidence in state media suggest that top-down reconciliation efforts can have measurable results. Media can play a role in damping the flames of ethnic conflict, much as they can play a role in fanning those flames.