A STUDY ON CONSUMER BUYING BEHAVIOR IN ORGANIZED FOOD AND GROCERY STORES IN SALEM, TAMILNADU

The Indian retail sector is witnessing tremendous growth with the changing demographics and an increasing the quality of life of urban people with a growing economy, improving income dynamics, rising awareness and a youth heavy customer base. India is on its way to become one of the most prospective markets for the domestic and global retailers. Organised retailing provides an ideal shopping experience though consume preference analysis, excellent ambience and choice of merchandise. Rising income level, education, acceptance of impact and global exposure have an impact on the Indian consumers shopping habits. This paper is an endeavour to understand and deliberate consumer shopping behaviour towards organised ford and grocery retail store, so as to have a better insight of consumers buying behaviour.