NFC Loyal for Enhancing Loyalty Services Through Near Field Communication

Near Field Communication (NFC) as an emerging technology is currently leveraged by large standardization efforts and tries to find a suitable ecosystem. NFC enabled mobile devices with integrated smart cards introduce compelling opportunities and new business models. Development of new standards such as secure element (SE), smart card, secure channel, as well as JavaCard enables creating new ecosystems using a concurrent multi application platform which takes advantage of GlobalPlatform standards. We proposed NFC Loyal, which maintains storage, retrieval, and sharing among payment and loyalty applications through our proposed structure, called as Secure Common Domain Management (SCDM) system. SCDM as a centralized database management system on the SE stores valuable information provided by payment applications and shares them with loyalty applications through a secure channel. The direct outcome of using NFC Loyal is the increase in repeat purchases of customers; as well as being a beneficial business plan realized among the payment firms, loyalty firms, and the card owner, resulting in a win-win business model. In this study, we describe NFC Loyal model with its technical infrastructure, and present the NFC Loyal model’s life cycle management on SE.