Transformation of the Finnish employee ideal in job advertisements from 1944 to 2009

In this article we examine transformation of the Finnish employee ideal since the Second World War. Our qualitative analysis is based on the data of 490 job advertisements from 1944 to 2009, and follows the change in employee requirements during this period. Our results show that requirements for tr...

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Veröffentlicht in:	Acta sociologica 2013-08, Vol.56 (3), p.213-226
Hauptverfasser:	Kuokkanen, Anna, Varje, Pekka, Väänänen, Ari
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertisements Advertising Advertising campaigns Competence Content analysis Corporate culture Cultural Groups Employees Employment Finland Flexibility History Job requirements Labor markets Learning Manual labor Occupational health and safety Occupations Organizational culture Post-war history Productivity Qualitative analysis Qualitative Methods Resilience Skills Sociology Sociology of work Sociology of work and sociology of organizations Transfers of employees Values White collar workers Work Work Experience Work life Work Organization Working population. Employment. Women's work World War II
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