Transformation of the Finnish employee ideal in job advertisements from 1944 to 2009

In this article we examine transformation of the Finnish employee ideal since the Second World War. Our qualitative analysis is based on the data of 490 job advertisements from 1944 to 2009, and follows the change in employee requirements during this period. Our results show that requirements for transferable, particularly interpersonal, skills increased considerably during the research period. While workmanship, diligence, competence and work experience were the most common employee requirements in the job advertisements of the 1940s and 1950s, employees today are required to possess qualities such as stress resilience, flexibility, productivity, inventiveness and the desire to learn new things. The qualities required of white-collar employees have increased in particular. We conclude that, unlike the post-war period, today the ideal employee is characterized by flexibility and interpersonal skills reflecting changes in the organization of work, work organizations and work culture.