The Fuggers of Augsburg: Pursuing Wealth and Honor in Renaissance Germany

The Fugger family's focus on increasing its status and prestige for later generations becomes clear when one considers the family's involvement in the arts as patrons, and in its investments in land (with noble titles), marriage alliances with the nobility, and association with the Habsburg court. [...]after the Thirty Years' War, the Fugger family income came primarily from their landed estates rather than from their commercial enterprises-testament to the shiftin "long-term changes in family ideals and social norms" in the seventeenth century (221).