The Value of Trees: Factors Influencing Homeowner Support for Protecting Local Urban Trees

The article discusses the value and importance of urban trees and factors that significantly influence public support for protecting them. These factors were identified by examining mail survey data obtained from a representative sample of 800 homeowners living in a rapidly urbanizing area within Southern Appalachia. A series of multiple regression analysis tested an Integrated Model of Urban Tree Support that combines measures of attitudes, beliefs, values, and sociodemographic variables to predict homeowner support for local urban tree protection. The findings lend support to many features of the model and revealed that homeowners who have stronger protree attitudes, have greater environmental concerns, place more importance on trees when looking for a new place to live, attribute symbolic value and meaning to them are more supportive. Women and Democrats are also more supportive. Recommendations are offered for future research and policy.